Alex Drosin

Alex Drosin

Chief Commercial Officer
Massive

As Chief Commercial Officer at Massive, Alex Drosin is at the forefront of helping the world's leading telcos, broadcasters and studios build, deploy and market next-generation video applications. Clients include Sony Pictures Television, Britbox, DAZN, Globo, Bell Media, Viacom, Deutsche Telekom and many more. Massive has established itself as the leading supplier of award-winning video applications through its powerful user experience management console and platform, Massive AXIS, which allows clients to deliver real-time UI changes across all devices.

Alex is currently focused on helping customers of Massive amplify their value proposition, through the launch of new initiatives and solutions that align to emerging industry trends, such as artificial intelligence, big data, virtual reality and "cord-cutting." Previously, Alex served as EVP, Strategy and Business Development, for The Filter, a B2B focused recommendation solution backed by Peter Gabriel and Eden Ventures. His remit included building relationships with top-tier clients, ranging from Comcast to Walmart.

Alex has worked in digital entertainment for over 30 years, serving as a strategic advisor to a multitude of companies. He first became hooked on the industry after spending over a decade working for Lorne Michaels' Broadway Video, where he helped establish and grow Saturday Night Live's presence around the world. Alex left Broadway Video to launch his own company, Glowcast Ventures. He began his career as a journalist for The Wall Street Journal / Europe in Brussels.



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