SVP, Product Leadership
Gerardo Guzman is Senior Vice President, Product Leadership within the Watch organization for Nielsen, working on integrating large data sets into currency for TV and other media, expanding Nielsen measurement through its panels, aligning cross-product solutions for television and cross-platform content and advertising. Gerardo also leads the Scarborough service, focused on collecting and deliver local consumer attitudes, behavior and perceptions for all 210 DMAs. Gerardo has been with Nielsen for over twenty-three years and has been focused for the last 4 years working with all members in the ad marketplace to integrate multiple large data sets at the local and national levels for TV, Audio and Print. He has held numerous roles including starting measurement services for mobile and video game platforms, and been part of Nielsen's Digital measurement transformation. Prior to Product Leadership, Gerardo held senior IT Development and Management roles. He currently resides in the Chicago-land area.
- What's the BIG DATA Deal for Radio? | Tue. April 10 - 1:30 PM - 2:50 PM
- Track B: Targeting And Measuring Campaign Success In A Multi-Screen World | Wed. April 11 - 11:30 AM - 12:30 PM