Track B: Targeting And Measuring Campaign Success In A Multi-Screen World

Streaming Summit

Wed. April 11

11:30 AM - 12:30 PM

Location:

Westgate Pavilion 2

As TV and video converge, and ad budgets extend from linear TV to Advanced TV, there is massive opportunity for brands, agencies and publishers. But the challenges of cross-screen targeting and measurement remain hurdles to overcome. To optimally reach and influence today's hyper connected consumer, marketers must sync campaigns across platforms, elevate the role of CTV in cross-screen campaigns, and unify campaign measurement. The panel will debate and discuss new cross-screen targeting tools and measurement methodologies; whether Advanced TV is complementing or cannibalizing broadcast TV; and share the success and challenges of campaigns to date.

Moderator:

Felix Gomez

Felix Gomez

VP, West

YuMe by RhythmOne

Panelist:

Tyler Fitch

Tyler Fitch

VP, Programmatic Partnerships

Tubi TV

Panelist:

Chris Evans

Chris Evans

VP, Media

R&R Partners

Panelist:

Gerardo Guzman

Gerardo Guzman

SVP, Product Leadership

Nielsen


Associated Tracks, Trends and Topics:

Event Type: