Track B: Targeting And Measuring Campaign Success In A Multi-Screen World
Wed. April 11
11:30 AM - 12:30 PM
Westgate Pavilion 2
As TV and video converge, and ad budgets extend from linear TV to Advanced TV, there is massive opportunity for brands, agencies and publishers. But the challenges of cross-screen targeting and measurement remain hurdles to overcome. To optimally reach and influence today's hyper connected consumer, marketers must sync campaigns across platforms, elevate the role of CTV in cross-screen campaigns, and unify campaign measurement. The panel will debate and discuss new cross-screen targeting tools and measurement methodologies; whether Advanced TV is complementing or cannibalizing broadcast TV; and share the success and challenges of campaigns to date.
YuMe by RhythmOne
Associated Tracks, Trends and Topics: