Track A: Best Practices For Launching OTT Channels Without A Big Studio Budget
Wed. April 11
1:30 PM - 2:15 PM
Westgate Pavilion 1
You do not need a big studio budget to take advantage of the consumer driven adoption wave for premium OTT content. This panel will feature four companies who have all launched successful OTT channels without the benefit of big studio technology and marketing budgets. Each of these niche brands have leveraged platform technology partners and tactical direct marketing approaches to build lucrative and growing subscribers bases. While the big studio efforts have garnered much of the headlines in the new world of chord cutting, these niche brands have launched and built successful branded OTT channels by following a repeatable business building blueprint. Learn how these companies solved the technology package and where able to leverage their fans to build lucrative subscriber based recurring revenue streams.