Advanced Advertising Pavilion Demo Presented by Using Dynamic Content to Transform Ad Effectiveness

Advanced Advertising Demo Pavilion

Tue. April 10

2:15 PM - 2:45 PM


Advanced Advertising Pavilion Demo Area

Open to these pass holders:

Exhibits Pass (All Badge Access)  

The success of socially-enhanced TV formats that drive audience engagement have been the inspiration to transform traditional broadcast advertising. Integrating dynamic & social content into ad campaigns ensures better effectiveness for broadcasters & advertisers alike, driving maximum value from this valuable channel.

We're seeing broadcasters, advertisers & brands transform their video ad campaigns across TV & digital platforms. Ad campaigns can be made dynamic with reactive content, social UGC, personalization, live pricing info, regionalized content, integration of data feeds or custom msgs.

New developments in social engagement technology are helping make campaigns more interactive which is driving increased viewership, dwell time, brand favorability, engagement, brand awareness & purchase intention.

There's enormous potential for commercialization of content & audience engagement across TV, digital & social. This case study session explores the emerging formats and tech used by broadcasters & advertisers and the successes they're achieving. works with major networks like NBC, Televisa, Sky, QVC, ITV & agencies Publicis, OMD, MEC, ITN & MediaCom, to bring live social engagement to promos & ads for brands such as Coca-Cola, Specsavers, Danone & Gain.


Scott Davies

Scott Davies


Event Type: