The Future of Live Sports Viewing
Destination: NXT - South Upper
Filippa Hasselström will take the audience through a customer case study with Scandinavian Touring Car Championship (STCC) including a full-scale demonstration of the STCC Live App showing the future of live events in which the live broadcast is synchronized with a digital OTT stream. The unique, ultra-low delay solution complements the existing broadcast TV and opens up new monetization opportunities for the content and rights owners while enhancing viewer engagement by enabling the audience to follow the sports car race in real-time over OTT. In turn, this opens viewers to exclusive access of value-added extras allowing them to follow their favorite driver via driver cams, join the crew in the pit-stop and listen to guest speakers and influencers.
Associated Tracks, Trends and Topics: