Gen Z: The YouTube Generation

Future of Cinema

Sun. April 8

10:45 AM - 11:20 AM

Location:

S222-S223

Open to these pass holders:

Conference Flex Pass  

In 2014, Americans between the ages of 12 and 24 saw 32% fewer films in theaters than they did just 6 years prior. According to an MPAA report, the number of frequent moviegoers between the ages of 18 to 24 dropped by 17%. Gen Z spend an average of 15.4 hours per week on their smartphones and only 13.2 hours watching TV, the lowest of any preceding generation. With the tools and ability to create and share their own entertainment experiences, today's teens are moving beyond simply consuming entertainment. We'll take a deeper dive into Gen Z's viewing habits and hear from a high school student who decided to conduct a survey of her peers' media consumption choices.

How Come They Never Asked Me?"
Teenagers' habits of going to movies and the way they view video differ greatly from the habits of their parents when they were teenagers. Professional analysts sometimes seem to mischaracterize what we like and dislike. Being curious, I surveyed over 100 teenagers from all around the country to find out what they really think, and will present the results. You may find the results surprising.

Host:

Chris Witham

Chris Witham

Director, Emerging Technology

Walt Disney Pictures

Speaker:

Speaker:

Philip Lelyveld

Philip Lelyveld

Immersive Media Initiative Program Lead

Entertainment Technology Center at USC


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