Supersizing Social: Leveraging Identity, Research and Engagement Tools

Destination: NXT - North

Mon. April 9

12:30 PM - 1:00 PM

Location:

Destination NXT N5306DN

Open to these pass holders:

Exhibits Pass (All Badge Access)  

Marketing has been completely transformed by social media platforms. These in turn are dramatically shifting to video, the effect of which is magnified by AI and AR with extensions, enhancements, gamification, and refined revenue possibilities. The ability to follow behavior, preferences, communication in literal time and virtual space, across platforms, and through affinity groups, offers TV programmers, brands and content creators unmatched upside.

Moderator:

Philip Rebentisch

Philip Rebentisch

President

American Marketing Association, LA

Panelist:

Douglas Craig

Douglas Craig

VP Content Strategy & Programming

Fandango

Panelist:

Field Garthwaite

Field Garthwaite

Chief Executive Officer

IRIS.TV

Panelist:

Chris Inners

Chris Inners

Head of OMD Social West

OMD USA

Panelist:

Hope Leigh Rollins

Hope Leigh Rollins

Digital strategist

NPR


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